The Pitlane Blog

What are the trends that are going to affect the events industry this year? We took a look around the industry and came up with some predictions. Sustainability This is…

Product Sampling – a key marketing tool A key marketing tool – but what makes product sampling so effective. Freebies have been given out for a long time – a…

Sampling Staff - Sweet success for Firefly Consumer concerns about the hidden sugar content of many soft drinks makes it hard for new companies to break into this very competitive…

Etiquette tips and hints for trade shows and exhibitions Everywhere you look there are trade shows and exhibitions underway. It’s big business and everyone wants to attract visitor attention. We…

Benefits of taking your business to an exhibition Exhibitions offer a superb opportunity to publicise and promote your company. To do that, you need high quality, professional staff who really…

Ideas for Outdoor Events It might be getting colder outside, but it can be no deterrent for some fascinating outdoor events guaranteed to attract attention, whether purely for company use…

How can a brand ambassador help you? Brand Ambassadors are becoming increasingly popular as a way of engaging with the public. Their job is to represent a brand in its…

Top Tips - How to avoid problems at events and exhibitions Always prepare for the unexpected – the best laid plans can go awry. Events and exhibitions offer considerable potential…

Planning to organise an event? Read our Top Tips below! No matter whether it is a large or small event, it is guaranteed to involve a lot of hard work…

Make the most of your exhibition staff Good, professional, well trained exhibition staff can prove vital to your exhibition success. The way they present your brand and communicate it to…