Grid Girls & Pit Girls
Looking for Grid Girls, Promo Models or Umbrella Girls to promote your brand or product at a motorsport event? We have hundreds of grid girls on our books around the UK. So no matter what the event is British Superbikes, Formula 1, Exhibitions our promo models will work hard for your company and get your brand at the forefront of your potential customers minds.
Our directors used to run the title sponsorships at BSB and have extensive involvement with F1, so we have lots of insider knowledge which you can take full advantage of. Our ladies can provide you and your company with extra opportunities not usually available to other grid girl agencies.
Pitlane selects grid girls and promotional staff for professionalism, communication skills, reliability and relevant event experience.
What is a grid girl? A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential consumers. Professional presentation, communication and suitability for the assignment are important. They serve to provide information about the product or service and make it appealing to consumers. While the length of interaction may be short, the promotional model delivers a live experience that reflects on the product or service he or she is representing.
Pit Girls and Umbrella Girls
Our umbrella girls are interviewed to assess their suitability for representing your company and following your event brief. You have spent a lot of time and money on your event already, so make sure you maximise your results and select a promotional modelling company who can really get your brand noticed.
British Super Bike and F1 Grid Girls
Pitlane Promotions Agency cover all the major UK circuits including Brands Hatch, Silverstone, Mallory Park, Donington, Goodwood, Cadwell Park, Thruxton, Croft and Knockhill to name a few.
GRID GIRLS – Through the ages
Having grid girls at motorsport events is as traditional as rain in an English summer. Grid girls have been the face of motorsport teams for more than 40 years but over the years the role of the girls has changed significantly.
In the 1970s, motorsport promotion often emphasised glamour, with leading drivers enjoying celebrity status. The motorsport industry was not as safety conscious as it is today and the edge of your seat races often ended with horrendous crashes which was appealing at the time to the fans as the race itself.
During the 1970s and early 1980s, promotional presentation often reflected that celebrity image and an emphasis on attracting attention to teams.
Over recent years there has been a real shift on the way companies want their brand represented at motorsport events. There is more emphasis on the practical contribution of promotional staff, including communication, product knowledge and visitor engagement.
Grid girls are the face of a brand while they are wearing the company colours and branding. At some events the traditional grid girl all in one cat suit has been substituted for a more conservative shirt and skirt. This is simply because the sponsors want to attract people but choose to shy away from appearance-led marketing as they understand this is not necessarily the audience that buy their products.
A lot of sponsors that hire the grid girls want more for their buck and expect the girls to be confident and able to talk to the audience about their products, give out flyers and demonstrate them when required as well as posing for the pictures. Being articulate, engaging and well briefed is central to the role.
As a promotional events agency we are inundated every day with girls that want to be grid girls. The prestige and glamour of this position is still there but little is understood by new girls into the promo industry and think the opportunity to be a grid girl is the pinnacle of promo girl work. We have applications from girls that have just left school who will contact us with pleading letters that they “Have always wanted to be a grid girl” and how it would be a “dream come true”.
The more experience promotional girls that have worked in this role previously understand it’s not as glamorous as the new girls on the block want to believe. There is a lot of waiting around between races, if you’re not looking busy then a client will want you walking around the retail areas in the branded clothing getting noticed and distributing flyers or even collecting sales leads.
We have lots of clients that will hire grid girls for non-motoring events to represent their brand and engage with visitors. We have noticed a real increase in enquiries from clients that will ask for grid girls to promote energy drinks, nightclub events and electronic cigarettes. But just like the shift in grid girls skill set for motoring events these clients all want girls that can sell their product, hit targets and collect valuable data.
Our previous work has included providing grid girls at F1 on two separate occasions. These assignments required substantial coordination. Staff selection should focus on the responsibilities of the role, professional presentation, communication and the ability to understand the client’s products and brief.
Despite the changes and additional demands put on the girls over recent years there will always be a place for grid girls and promotional girls will always view being selected as a grid girl as a real feather in their cap. The feedback that we have from girls that work at the motorsport events is that they have absolutely loved it. The smells, the atmosphere, the clients, the crowds and the excitement of motor racing is always a huge attraction. We explain that these assignments involve hard work, preparation and professional conduct, alongside the atmosphere and excitement of a motorsport event. What’s not to love about being a grid girl!
Read about our motorsport promotional staffing services and previous Silverstone assignments. The Pitlane Knowledge Hub explains broader staffing and booking questions.