What is a social media influencer?
When social media influencing first started around 10 years ago, the influencer marketing was limited only to celebrities. Now, there are hundreds of thousands of different influencers that specialise in different categories. The Influencers use platforms such as Instagram, TikTok, Snapchat and Facebook to promote either a product or a service.
What types of Social Media Influencers are there?
Influencers have become important to brand and for marketing. The growth of Influencers has massively increased. Companies, especially new companies often find it challenging to find the right influencers. Collaborating with the right influencers is crucial for the success of your marketing campaign and to see the results you want!
There are so many different types of influencers you can choose from to help promote your brand, we will list a few below:
1. Social Media Sensations – These are people who have created popularity solely based on their social media profiles. These types of influencers typically have many followers and are perceived as real-life consumers instead of high-profile celebrities. They can take a variety of different brands to their Instagram to promote.
2. Reality TV Stars – Reality TV Stars Influencers mostly come out of the blue! With shows like Love Island and The Bachelor, your “ordinary” person can go on a TV programme and become an Influencer overnight. Their fame is often short-lived, so you need to target the right time to approach one of these influencers.
3. Micro-Influencers – Micro-influencers (social media influencers with 1,000 to 10,000 followers) are more cost effective than celebrities, and they might even be more powerful when promoting a product. They are more likely to engage with their followers through comments and direct messages, they are great for small businesses.
4. Nano-Influencers – Much like micro-influencers, they are characterized by a small yet engaged social media following. However, Nano-Influencers target a niche market. For an example you could have an influencer that specialises in gardening, most of their posts are about their garden and how they have created it, therefore almost all their followers will be interest in that topic. These influencers are amazing for niche products and businesses such as home and furniture companies.
How do you find the correct influencer to promote your company?
Finding the correct influencer can be very tricky and long-winded depending on your budget. At Pitlane we have made it very easy for you! We have a wide range of Social Media Influencers from your Social Media Sensations to your Nano-Influencers, let us know about your brand and what you want to achieve with using an influencer. We will send you a selection of people for your choice! Call 0844 800 0071 to discuss further.