Becoming a Promotional Model: Qualifications You Will Need
Promotional models can be known by several different names such as promo girls, promo boys, event staff, promo models, promotions staff, trade show models and even grid girls. These are basically models that promote products or services of a company, so that people will learn about the product or service, and hopefully, boost sales in return.
If you would like to become a promotional model, here are the qualifications that are looked highly upon by promotional modeling agencies.
To become a promotional model, one does not actually need to have a degree. However, having some prior sales experience will be useful, especially when it comes to promoting products or services. With experience, promotional modeling agencies will not need to train the models from scratch. They will also need to have good looks to attract customers. Some will require a certain age group depending on the target customers. Other qualifications that are looked for depend on the product or service the client who is using the promotional agency wishes to promote. If the client wishes to promote their latest range in skin care products then the promo girl or promo boy must have a clear, flawless skin to best show off the qualities of the skin products.
Personality and confidence are also an important factor to take into account. The best promotional models are patient, outgoing, exciting, and enthusiastic. These traits are important because with sales, there are a lot of times when people would choose to ignore you or are simply shy; so if they get turned down, they do not become disheartened and will proceed with the next potential client with as much confidence and enthusiasm. These traits are also more likeable, and it shows that the models are excited to promote the product or service because they appear to believe in them.
The job of a promotional model goes beyond calling out for attention. They are also required to know the product and understand the service they are promoting, such as the cost, history, contents, benefits, and so on. Only when a customer gets an answer to their questions, they will be able to decide on buying the product or service.
During an assignment promotional models are expected to behave in a friendly and outgoing manner but balanced with decency and politeness. The models need to understand they are in a way the face of the brand. Hence, they are expected to behave in a way that shows a positive attitude while representing the client.
Last but not least, they should also avoid doing things that will damage the reputation of the brand, like drinking alcohol, eating, use harsh words, or use their mobile phones while they are on the job.