Arabic Speaking Hostess at WTM
This assignment was delivered by Envisage Promotions through the wider Envisage staffing operation supporting Pitlane Promotion. It is shared here as Envisage delivery evidence, rather than a Pitlane-only project.
The World Trade Market (WTM) is one of the leading global events for the travel industry, hosted annually at the ExCeL London. In 2024, from November 4th to 6th, WTM welcomed exhibitors and attendees from around the world, showcasing opportunities in tourism, hospitality, and destination promotion. For businesses looking to make an impact at such a high-profile event, clear and engaging communication is crucial—especially when catering to an international audience.
Brief and duties
An Envisage client, a travel and tourism company based in the Middle East, approached Envisage Promotions with a specific request: they needed a professional Arabic-speaking hostess to represent their brand at WTM. The hostess was required to:
1. Communicate fluently in both Arabic and English to engage with a diverse range of visitors.
2. Convey key brand messages and guide visitors through the stand.
3. Display a deep understanding of Middle Eastern culture and etiquette to build trust and rapport with Arabic-speaking attendees.
The client emphasised the importance of professionalism and cultural alignment, as they wanted to ensure visitors felt welcomed and valued.
Team and delivery
Envisage Promotions selected from its network of experienced multilingual hostesses. After a selection process, Envisage identified a standout candidate who met all the criteria:
• Fluent in Arabic and English.
• Experienced in trade shows and high-pressure environments.
• Knowledgeable about Middle Eastern customs and hospitality.
Before the event, Envisage discussed the role with the client and contacted bilingual hostesses before sending a range of suitable profiles for the client to select from.
Additionally, the hostess was provided with training on the brand when arriving on site, ensuring she could confidently represent the client and handle any inquiries.
Delivery at WTM
During the three-day event, the Arabic-speaking hostess played a pivotal role in the client’s success at WTM. Key highlights included:
• Engagement: The hostess greeted visitors warmly in Arabic, creating an immediate connection with Arabic-speaking attendees. Her ability to switch seamlessly between languages allowed her to engage with a wide audience.
• Representation: She answered questions about the client’s services, and highlighted travel opportunities to the Middle East.
• Cultural Sensitivity: Her understanding of Middle Eastern traditions helped her foster trust and build relationships, leaving a lasting impression on visitors.
Client feedback
The original case-study account reports positive client feedback. They noted her professionalism, charisma, and ability to adapt to the dynamic nature of the event. Many Arabic-speaking attendees expressed their appreciation for the personalised approach, further enhancing the client’s reputation.
Outcome
Thanks to the support of Envisage Promotions, the client had great engagement with their stand compared to previous years. They attributed much of this success to the Arabic-speaking hostess, who helped them establish stronger connections with their target audience.
The reported engagement and client feedback are qualitative; no numerical increase in leads, sales or visitor engagement is supplied in the source account.
Pitlane Promotion is operated by Envisage Promotions Ltd and supported by the wider Envisage Agency staffing operation. For Pitlane’s exhibition staffing services, see exhibition staff.
Explore Pitlane’s exhibition staffing services and booking guidance. This case study is shared evidence from the wider Envisage staffing operation supporting Pitlane.
