FreeBets wanted six ladies to help them give out free race programmes to visitors as they arrive at both the train station and the entrance to Aintree racecourse as the visitors arrived.
Promotional Girls Aintree
The aim of this event was to distribute as many of the race cards as possible, FreeBets wanted to help people avoid paying the expensive cost of race cards that were for sale on the racetrack premises. They wanted friendly and engaging ladies that were good at approaching guests and for them to be dressed up in horse riding wear, so we booked some fantastic ladies who were horse enthusiasts and owned all the gear! Branded quilted jackets and wellington boots were provided by FreeBets, so the 6 girls just needed to bring their own jodhpurs and a black t-shirt.
The result of this was that lots of people were walking around the racecourse wearing the FreeBets lanyards, drawing a lot of attention from potential users of the free bet comparison site. The fact that they were free also left people that had them satisfied as they didn’t have to pay for an expensive official race card.